the pitch

Animations by Hrishik Bagla, Kanishka Dissanayake, Ljupce B. Zitosanski, Lovepreet Singh Juj, Raj Berad and Yabin Li, The Pitch, 13 channel video installation, 1 55" monitor (8 min 18 seconds), 6 20” monitors (1 min 23 seconds), 6 10” monitors (still images) and text handout, 2018

This piece was conceived by suggesting a historical connection between three unrelated events intertwined by ideas of image making: The current ownership by the University of Texas of the first camera photo ever taken and fixated, the famous Nicéphore Niépce window shoot (View from the Window at Le Gras). A video, also shoot from a window and uploaded in YouTube in 2014, where a police officer car is shown pushing an air conditioning unit out of the freeway with his cruiser. And, the invention of the air conditioner by Willis Carrier in 1902--an invention that occurred in response to a printing company demand that could not print and fixate images during the summer because of the humidity. By using the commission offered by the institution/exhibition venue (University of Texas) an advertisement was published on an online freelancer platform seeking a 3D animator for hire. The advertisement described those three distinct moments and asked the freelancers to render in 3D the Niépce photo, the YouTube video and their own pitching self-portraits/avatars dubbed by me. Six animators pitched for the job and all of them were hired. The final presentation consists of this triangular exhibition space where those three works are curated/displayed. Steinberg seeks to counter the loss of workers bargaining power caused by the biding system employed by these freelance platform. The resulting collaborative work, which presents an assortment of approaches to the images Steinberg requested, explores the relationships he developed with these strangers through the platform of the global digital economy. Animations by Hrishik Bagla, Kanishka Dissanayake, Ljupce B. Zitosanski, Lovepreet Singh Juj, Raj Berad and Yabin Li.